Market Segmentation for Multiple Option Healthcare Delivery Systemsr–An Application of Cluster Analysis
Glen R. Jarboe, Roger H. Gates, Carl D. McDaniel · Journal of Ambulatory Care Marketing · 1990
Healthcare providers of multiple option plans may be confronted with special market segmentation problems. This study demonstrates how cluster analysis may be used for discovering distinct patterns of preference for multiple option plans. The availability of metric, as opposed to categorical or ordinal, data provides the ability to use sophisticated analysis techniques which may be superior to frequency distributions and cross-tabulations in revealing preference patterns.