Designing social media for change
Noreen R. Kamal, Sidney Fels, Michael Fergusson, Jenny J. Preece, Dan Cosley, Sean A. Munson · 2013
Social media is becoming ubiquitous in today's society. We are seeing social media as a design mechanism to promote behavior change. Further, Social media has been credited with organizing large populist movements such as Occupy Wall Street and the Arab Spring. And social media is influencing human behavior in various domains including healthy living, environmental sustainability, collective action/activism, and other areas such as education/learning and consumer behavior. This workshop will explore the design of social media systems that aim to change behavior, and challenges around the design and subsequent evaluation. Further, the workshop will explore how best to evaluate human behavior in the uptake of the social media as well as ways to tease out reasons for any observed behavior change over other confounding factors.