Whither Social Networks for Web Search?
Rakesh Agrawal, Behzad Golshan, Evangelos E. Papalexakis · 2015
Access to diverse perspectives nurtures an informed citizenry. Google and Bing have emerged as the duopoly that largely arbitrates which English language documents are seen by web searchers. A recent study shows that there is now a large overlap in the top organic search results produced by them. Thus, citizens may no longer be able to gain different perspectives by using different search engines.