Ontology Representation of Online Shopping Customers Knowledge in Enterprise Information
Zhen Li, Shun Sheng Guo, Ying Song Yuan, Li Bo Sun · Applied Mechanics and Materials · 2013
The online shopping has become a regular way of shopping, enterprises should conduct in-depth mining of online shopping customers knowledge, and build customer knowledge base, so as to better meet customers needs. This paper constructs online shopping customers knowledge ontology model, and studies the knowledge representation based on the protégé environment.