Efficient mining of both positive and negative association rules
Xindong Wu, Chengqi Zhang, Shichao Zhang · ACM Transactions on Information Systems · 2004
This paper presents an efficient method for mining both positive and negative association rules in databases. The method extends traditional associations to include association rules of forms A ⇒ ¬ B , ¬ A ⇒ B , and ¬ A ⇒ ¬ B , which indicate negative associations between itemsets. With a pruning strategy and an interestingness measure, our method scales to large databases. The method has been evaluated using both synthetic and real-world databases, and our experimental results demonstrate its effectiveness and efficiency.