An idea for improving digital signage recognition
Ikuko Takanashi, Hiroaki Goto, Tatsuya Odaka, Masanori Kado, Midori Yonezawa, Koji Miyahara · 2012
We have made a hypothesis that recognition for Digital Signage could be improved when it is placed with necessary information (e.g. Flight Information, Delay Alert for a passenger) and/or attractive video (e.g. animation, colorful pictures). To prove this hypothesis, we conducted a field experiment at an airport. Result showed that it would be expected to have positive effect on Digital Signage recognition.