Anonymity or authentication? Enabling hybrid services that are personalised but private
M. Coinchon, Michael Barroco · 2013
This paper describes MediaAuth, an EBU proof-of-concept for a standardised distributed authentication solution that could operate across any broadcast media service or device. MediaAuth is based on the same idea as the OpenID decentralized authentication system used by, for example, Yahoo and Google. The OAuth 2.0 distributed authorization protocol, as currently standardized by IETF, has been used as the basis. The MediaAuth system would offer easy and seamless cross-platform and cross-channel personalization for hybrid services such as HBBTV or RadioTAG, while avoiding the centralisation of user credentials and data.