Browser-oriented universal cross-site recommendation and explanation based on user browsing logs

Yongfeng Zhang · 2014

Our research aims to bridge the gap between different websites to provide cross-site recommendations based on browsers. Recent advances have made recommender systems essential to various online applications, such as e-commerce, social networks, and review service websites. However, practical systems mainly focus on recommending inner-site homogeneous items. For example, a movie review website usually recommends other movies within the site when a user has enjoyed a movie online. However, it would be exciting if the system recommends some attractive products related to this movie from some e-commerce websites like Amazon or eBay.

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