Towards Less Biased Web Search
Xitong Liu, Hui Min Fang, Deng Cai · 2015
Web search engines now serve as essential assistant to help users make decisions in different aspects. Delivering correct and impartial information is a crucial functionality for search engines as any false information may lead to unwise decision and thus undesirable consequences. Unfortunately, a recent study revealed that Web search engines tend to provide biased information with most results supporting users' beliefs conveyed in queries regardless of the truth.