A Model of End Users' Web Threats Information Processing
Lixuan Zhang, Clinton Amos · Journal of Information Privacy and Security · 2012
Many threats have appeared with an increasingly sophisticated web platform. To cope with these threats, end users have to gather and process relevant information. There are two modes of information processing: systematic processing and heuristic processing. Using the heuristic-systematic model, the study shows the influence of involvement and information insufficiency on the processing mode. The study finds that high involvement is positively related to systematic processing, while low involvement is negatively related to heuristic processing. Information insufficiency has a significant negative relationship with heuristic processing but no significant relationship is found between information insufficiency and systematic processing. The study also shows that systematic processing has a positive relationship with the intention of following recommended protective actions while heuristic processing has a negative relationship with this intention. The results shed light on the role of processing mode related to web threat information.