Using TAPT as an Analytical Method for Understanding Online Experiences
Clare Hooper · ePrints Soton (University of Southampton) · 2011
There are various methods for understanding user experiences, but many of these focus on explicit and not implicit aspects. Teasing Apart, Piecing Together (TAPT) is a method that was developed to understand and redesign experiences, crossing web / non-web boundaries [9]. This paper presents a case study of its repurposing towards understanding online experiences more deeply, in this case considering playful location-based uses of the mobile web. The approach is to use TAPT to elicit key words from expert users, before conducting a meta-analysis of the results. This process is referred to as TAMA, Teasing Apart with Meta- Analysis. This paper describes and reflects on the TAMA process, and on the use of focus groups to conduct Teasing Apart.