A Study on Dynamic Quality Manage-ment Model for E-Commerce
Chang Jinling, Chuncan Li · 2010
This paper constructed a dynamic and objective model of E-commerce website quality management.The key quality factors, quality characters and sub-characters from the user's perspective were discussed firstly, they formed the inherent causality relationship.Applying the Bayesian Network, the E-commerce website quality management model was shaped.The presented model can be utilized in two ways.The forward reasoning applied on the Bayesian Network could evaluate the E-commerce website quality.The backward reasoning could be utilized on quality diagnosis, quality improvement.Several examples were illustrated in this paper, and the advantages and disadvantages were discussed in the end.