MobileDeck
Daniel Risi, Mauro Teófilo · 2009
This paper describes the concept and the technological solution used in MobileDeck, a content request and delivery system designed for emerging markets, which uses SMS as the main communications channel. MobileDeck consists of a mobile application with a graphical user interface dynamically integrated with a content providing server. The effectiveness of this system as a way to enhance the end-user experience is demonstrated by the results of two different studies.