Reinventing giants: how Chinese global competitor Haier has changed the way big companies transform
Huatao Peng · Prometheus · 2014
in targets, methodologies, spaces and actors and is expected to bring solutions in such fields as sustainability that might benefit (through new forms of incentives) both businesses and the crowd.Overall, the book presents crowdstorming as an evolution of the concept of brainstorming.It applies this concept to the collaboration efforts between organizations (mostly businesses) and people outside them.To do so, the authors have read companies' business models in a way that looks at the value of crowdstorming processes only.The result is sparkling reading that helps crack the rationale behind some business decisions, encourages research in the field and brings food for thought in the fields of collaborative strategies and open innovation.The only criticism that can be made stems from the fragmented mix of examples and discussion that sometimes makes the argument dispersive and hard to follow.But this is not supposed to be an in-depth structured guide to crowdstorming.Rather, it is an example of crowdstorm itself with valuable ideas to be further investigated by the crowd of scholars and experienced by the crowd of practitioners.References Benkler, Y. (2011) The Penguin and the Leviathan.How Cooperation Triumphs over Self-Interest, Crown Publishing Group, New York.Chesbrough, H. (2006) Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School Press, Boston.Howe, J. (2006) 'The rise of crowdsourcing', Wired, available from http://archive.wired.com/ wired/archive/14.