Research on the Early Warning Model of Enterprise Online Trust Crisis Based on Web Mining
Yitang Zeng, Chunhui Tan, Lijuan Hu · 2010
With the coming of network age, enterprise online trust crisis has become normal, and aroused increasing concern of senior leaders of various enterprises. The transmitting channel of enterprise online trust crisis is very widespread, and the Web mining is the key technology on early warning of enterprise online trust crisis. This paper has constructed enterprise online trust crisis early warning model based on Web mining, analyzed the operating principle and basic functions of the model, and discussed the points for attention of the model.