Strategic modelling of web information systems
Thomas Moritz, Klaus‐Dieter Schewe, Bernhard Thalheim · International Journal of Web Information Systems · 2005
The development of web information systems (WISs) requires modelling on various layers of abstraction. Based on an abstract abstraction layer model (ALM) the work in this article approaches the modelling on the highest layer dealing with strategic modelling. Strategic modelling addresses a very general characterisation of WISs in terms of its content, functionality, context, usage and presentation, and pragmatic guidelines for achieving these. The article discusses branding, utilisation space modelling, utilisation portfolio modelling and atmosphere modelling as the major parts of a strategic model. Furthermore, techniques based on linguistic analysis, communication analysis and metaphors make up the informal means to approach WISs in strategic terms.