Some methods to depress the risks of the online transactions
Tan Haixia, Jianfeng Guo · 2005
In comparison, the Internet is indeed more efficient. But the realistic situation is that most consumers are unwilling to be engaged in e-commerce, because they fear that they will meet with the risks of the online transactions. These risks can come from many aspects, such as the privacy issues, e-commerce technology, lack of reliability in e-commerce processes, the lack of the social, financial and legal infrastructures of the e-commerce environment and so on. This paper has presented a wide range of technologies and strategies, such as privacy, security, reputation systems and ADR, which attempt to depress these risks.