Evaluate the Result of Consumer to Consumer Site Promotion Using Correspondence Analysis
Yan Li, Gaofei Wang · 2011
There has been a rapid growth in electronic commerce in China. However the gap between them is large. So we selected typical Consumer to Consumer (c2c) website as evaluation objects. From the angle of "website promotion", we design six metrics of reach, bounce rate, pageviews, pageviews/user, search traffic and time on site as the evaluation point. Using correspondence analysis, the result of analysis is Correspond with fact and the C2C sites will know about the core Competence of themselves. And the design of evaluation index is an Innovation.