Diabetes Ecosystem: A tablet‐based platform for self‐navigated rich storytelling about living with type 2 diabetes
HELLE ROHDE ANDERSEN, Ishac Bertran, EILIDH DICKSON, Julia Frederking, ELENA GIANNI · Ethnographic Praxis in Industry Conference Proceedings · 2012
Diabetes Ecosystem is the outcome of a research investigation for Novo Nordisk, a Danish global leader in diabetes care and innovation. The research is visualized in a tablet‐based platform for self‐navigated rich storytelling that takes the viewer through a deep dive into the everyday lives of individuals with type 2 diabetes and their personal care networks. We offer a comprehensive look into patient's lives and restore the value of user presence in executive thinking.