What Determines an Agreeable and Adoptable Idea? A Study of User Ideas on MyStarbucksIdea.com
Hanjun Lee, Soyoung Seo · 2013
Rising tide of crowdsourcing as a new method of innovation is surging across diverse industries. Considering that the goal of crowdsourcing is generating ideas which can be seeds of innovation, understanding the characteristics of user-agreeable and organization-adoptable ideas can enhance the effectiveness of idea generation. In our approach, we extract idea contents characteristics such as subjectivity, negativity, publicness, and depth of idea as well as user characteristics such as user experience and reputation to examine what are the factors that affect user-agreement and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-agreeable and organization-adoptable ideas. Besides, moderating effect of user reputation is found. Managerial implications are discussed.