International differences in web page evaluation guidelines
Thomas Mandl, Tatiana De La Cruz · International Journal of Intercultural Information Management · 2009
The notion of quality of websites depends on the culture of the individual user. This article provides empirical evidence based on the analysis of existing evaluation guidelines from different countries and a questionnaire for users from two countries, Peru and Germany. Cultures are typically characterised by cultural dimensions which are correlated with the responses in the study presented. Some of the evidence is statistically significant. Developers of web pages and e-commerce sites with an international user group need to be aware of the fact that the evaluation criteria applied in different cultures may be different.