An Advertisement Framework Implementation and Scalable Database Architecture Evaluation

Magnus Söderlund · 2012

This thesis report provides a detailed description of an iOS framework implementation for the product developed at Dohi Sweden, used to target advertisement. Targeting properties are stored in a relational database and the customer estimates the amount of requests performed against the database to reach several hundred million requests per month when fully integrated. Possible system architectures are therefore evaluated using definitions of scalability, elasticity and availability made in this report. With the possibility of a cloud based deployment three large cloud service providers are also evaluated using the definitions made. Testing of the back-end, coupled with the theory for the evaluation show that the back-end should be able to handle the amount of requests required. The framework is designed to provide easy integration, high modularity and only necessary exposure of possibilities. iiAcknowledgements I would like to thank the following people that in some way contributed to this thesis project: – Linus for the cheerful attitude towards my work through the entire project and for taking the time to read my thesis report multiple times so the content could be improved.

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