Social Efficiency: Rules for Designing Social Networks and Social Media [Social Sciences]
Alex ‘Sandy’ Pentland · IEEE Signal Processing Magazine · 2012
Online social networks and social media are displacing traditional centrally organized media. More significantly, social media now represent the largest area of new information technology (IT) investment in many industries [1] and Gov 2.0 is well underway [2]. Companies and government see these new social media tools as ways to deliver better customer services, create better designs more cheaply, and provide better oversight and regulation.