Thermal Transfer For Business Graphics
Kenneth C. Freund · Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE · 1987
In today's business world it is essential that information be communicated in a clear, concise and timely manner. In order to accomplish this, graphs are often used to make comparisons between groups of data or to illustrate trends. They can be a visual aid in seeing correlations between sets of data or the variation of data over time. These factors are important in determining causal relationships between data or for predicting the future value of data by analyzing its movement on a curve. Without the effective use of graphs, trends or correlations could go unnoticed even by experts whose only method of analysis was to examine the raw data. Graphs are effective devices in any situation where ideas must be communicated quickly and understandably. Graphs alone however, are necessary but not sufficient for effective business communication. Seventy percent of all presentation material is in the form of word charts. These charts must also communicate information and concepts clearly and concisely and should complement any graphical information which is being presented.