Bridging the gap between traditional and online shopping methods for Indian customers through digital interactive experience
Raina Agarwal, Y. Pradeep · 2013
On Line shopping has many advantages over traditional physical shopping such as low cost, real time, interaction, personalized, cross-domain etc. Indians prefer to shop in real environment where there is a direct contact between customer and retailer. Unlike in Online shopping, the factors of Touch, See, and Feel results in an ever lasting experience on the minds of the shopper. This paper presents the results of a survey performed among Indian customers, relating to the behavior of Online shoppers, their understanding and the reasons for their inclination towards traditional offline shopping. The survey indicates a dire need of replicating the conventional shopping experience onto the online shopping. The paper also reports a conceptual design of a virtual shopping experience that attempts to replicate conventional offline shopping experience into Online shopping.