Research of Data Base and Data Mining in CRM
Xiang Min Wu, Cheng Lin Zhao, Pan Cao · Applied Mechanics and Materials · 2014
Customer Relationship Management (CRM) is becoming the focus of enterprise and an active research field of computer science. The ariticle introduces some basic concepts about CRM and data mining, and some benefits brought by data mining in CRM. At the end it points out how to apply data mining applications in CRM.