Personalized mobile application discovery
Cheng Zhong Yang, Tao Wang, Gang George Yin, Huaimin Wang, Ming Wu, Ming Xia Xiao · 2014
With the dramatic growing of mobile application markets, users can find apps with any function they desire in these markets. However, the huge amounts of apps make it quite a challenge for users to discover good applications efficiently. Previous studies recommend applications based on the download history, user ratings or app usage records. Most of these studies fail to capture users' personal interests in mobile applications precisely. In this paper, we leverage apps as features for describing user's personal interests and propose a novel approach to do personalized recommendation. We introduce a Small-Crowd model to distinguish apps at reflecting users' personal interests, and design a weighting method to rank the installed apps for users by combining the global download information with fine-grained app usage records. The extensive experiments validate the effectiveness of our approach which outperforms state-of-the-art method.