Biometrics for Effective CRM in E-commerce
S. Arumuga Perumal · 2009
Due to the fast development of information technology there is an outstanding heave in the growth of the access control system, which leads to revolutionize the e-commerce and customer relationship management. The endeavor of this paper is to make an association with e-commerce, CRM and biometrics. E-commerce is successful only if CRM is efficient. With out CRM there is no chance of improvement in the e-commerce. In this paper some suggestions are unveiled to get effective CRM with biometrics which helps for the enhancement of e-commerce application. A biometric system makes a personal identification by determining the authenticity of a specific physiological or behavioral characteristic possessed by the user. This will be supportive to decide whether the person is an authorized user of the e-business system in the Web and also predict the customer behavior. The analytical process can then generate new insights on customer behaviour with every new customer interaction. Also discuss the new method of secured e-business strategy for the successful business.