A Business Model and its Development Strategies for Electronic Tourism Markets
Jaehun Joo · Information Systems Management · 2002
Arguing that information technology is a critical driver of integration and cooperation, this article proposes a business model for electronic tourism markets, the strategies for its development, and a case study of the electronic tourism market. It presents a classification of electronic markets specifically intended for the tourism industry. This classification combines two dimensions: (1) integration of processes or functions and (2) cooperation among players. It leads to four types of markets. This article also reviews the development strategies from the perspective of potential travelers, cooperation among players, and technology and development methodology. the strategies refer largely to the case of KETM, the electronic tourism market that integrates tourist information systems, reservation systems, Internet shopping and payment systems, and real-time broadcasting systems based on the Internet. the market model and strategies can be employed as a framework and guideline for the development of a variety of electronic markets.