Television news information gain: Videotex versus a talking head
Mickie Edwardson, Kurt E. M. Kent, Maeve McConnell · Journal of Broadcasting & Electronic Media · 1985
Aided and free recall procedures found that a random sample remembered videotex news stories better than newscaster‐presented stories. Graphics helped recall of a story's topic more than its details. Nonredundant crawls hindered aided recall of both newscaster and videotex stories. A crawl was better remembered when it accompanied newscaster stories than videotex stories. Videotex stories with a crawl were better remembered than newscaster stories with a crawl.