Cognitive Styles of Visual Perception in the Evaluation of Television Systems
R. G. Merrill, Debbie Metcalf · Perceptual and Motor Skills · 1968
Subjective evaluations of television systems are usually avoided because they involve individual differences that are considered unpredictable and uncontrollable. The psychological concept of visual cognitive styles can lead to measures of individual differences in visual perception and therefore give insight into the nature of the human information-handling system. Evaluation of cognitive styles can therefore provide psychological controls in the interpretation of subjective evaluations of television systems; they may also provide guidance for solutions of the television bandwidth reduction problem.