Using micro-reviews to select an efficient set of reviews

Thanh-Son Nguyen, Hady Wirawan Lauw, Panayiotis Tsaparas · 2013

Online reviews are an invaluable resource for web users trying to make decisions regarding products or services. However, the abundance of review content, as well as the unstructured, lengthy, and verbose nature of reviews make it hard for users to locate the appropriate reviews, and distill the useful information. With the recent growth of social networking and micro-blogging services, we observe the emergence of a new type of online review content, consisting of bite-sized, 140 character-long reviews often posted reactively on the spot via mobile devices. These micro-reviews are short, concise, and focused, nicely complementing the lengthy, elaborate, and verbose nature of full-text reviews.

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