Expediting search trend detection via prediction of query counts
Nadav Golbandi, Liran Katzir, Yehuda Koren, Ronny Lempel · 2013
The massive volume of queries submitted to major Web search engines reflects human interest at a global scale. While the popularity of many search queries is stable over time or fluctuates with periodic regularity, some queries experience a sudden and ephemeral rise in popularity that is unexplained by their past volumes. Typically the popularity surge is precipitated by some real-life event in the news cycle. Such queries form what are known as search trends. All major search engines, using query log analysis and other signals, invest in detecting such trends. The goal is to surface trends accurately, with low latency relative to the actual event that sparked the trend.