A DFM Model of Mining Product Features from Customer Reviews
Shi Li, MingYu Ji · 2011
With the development of e-business, interactions between enterprise and customer have gone into a new phase which network technology is the core competitiveness. Network customer reviews as an important part of network reputation influent consumers ' purchasing decisions, and bring enterprise digital feedback. This paper studied the theoretical framework which based on products feature mining issues from customer reviews, explored to contract a DFM model to strengthen the product features extraction technology. This theoretical model can help researchers acquire supported valuable data for additional researches including the study of behavioral.