Research and Application of Data Mining Technique in E-commerce
Dao-Quan Li, Hua Yang, Lili Li · 2010
We can find potential relationship behind the data by data mining for e-commerce, so adjust dynamically web page structure, improve service, and meet better consumer demand. This paper discusses the data resources used by data mining in e-commerce and their characteristics, gives the basic process of data mining, analysing e-commerce data mining techniques used, at last points out the current problems to be solved, which gives a better foundation for further research.