The applications of data mining in electronic commerce
Hongyong Wang, Li Zhang, Hong Fu · 2010
In electronic commerce, the main usage of data mining is to discover the trend of business development and make the right decisions. This paper elaborates the role of data mining in electronic commerce, summarizes data mining methods in the current electronic commerce and then classifies the data objects in electronic commerce. It provides references for the development and application of practical data mining software in future electronic commerce.