Virtual Touch Sensations in an Online Shopping Context: An Experimental Approach
Suzanne Overmars, Karolien Poels · 2013
We present ongoing research on mediated touch in virtual stores and aim to extend this line of research in several ways. First, we will test whether (a sense of) touch is feasible in the context of the virtual store. We will then investigate if user control is the main driver in touch sensations. Third, we will test if touch devices will reinforce effects.