A New Procedure for the Distribution of Periodicals
Peter C. Bell · Journal of the Operational Research Society · 1978
The magazine and newspaper wholesaler or distributor faces the problem of allocating copies of each new issue of each periodical among the retail outlets that sell that particular title. A large distributor will typically distribute over 150 new issues each week, with some issues being sent to more than 1000 retail outlets. This paper describes the development of a new distribution procedure which was undertaken for a major distributor.