The construction of clients analysis system based on data mining technology
Hui Zhang, Honghua Wang · 2012
This paper studies the application of customer relationship management based on data mining technology, an overview of the basic theory of data mining knowledge, and customer relationship management theory and application of pharmaceutical companies raised customer resource management problems and solutions, practice of data mining in Customer Ratings on the main process and the general method, which for the practice of data mining research has important practical significance.