Development stage and monetization model of micro-blog in China
Tiansheng Xu, Sun Liu, Yiping Yang, Hui Ma · Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE · 2012
Micro-blog websites are increasingly attracting the attention of academic and industry researchers. Its market value has been widely concerned and the exploration of its monetization model has entered a substantial stage. In this paper, we describe the history of Micro-blog and propose a comprehensive classification. We then discuss key characteristics based on existing websites mainly in China. A monetization model is concluded according to different features of microblog and the Hype Cycle theory[1]. The paper can be used for future academic research or making strategies for Microblog website practitioners.