McKinley's Amazon

Mordechai Ben‐Ari · ACM SIGCSE Bulletin · 2006

The internet is considered to have revolutionized our lives and the future is predicted to be even more revolutionary. I would like to place one aspect of modern technology---ecommerce---within an historical perspective. I examine the Sears mail-order catalog from 1897 and compare their products and services with those ecommerce pioneer Amazon.com. Amazon benefits from faster communications and transportation, but in terms of remote commerce it continues a venerable tradition, demonstrating that the internet offers few new capabilities for remote commerce that did not already exist a century ago.

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