The Comparison of Personalization Recommendation for E-Commerce

Ya Luo · Physics Procedia · 2012

Personalization recommendation is the key technology in E-commerce, which affects the performance of E-commerce system. This paper mainly introduces personalization recommendation system and its role, and several widely used recommendation technology. Through comparing and analyzing on the strengths and weaknesses of recommendation technology, it concludes that the combined application for a variety of techniques should satisfy the actual needs better.

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