Issues in Mobile Electronic Commerce
Asuman Doğaç, Arif Tumer · Journal of Database Management · 2002
In this article we address delivering highly personalized context sensitive (i.e., time and location dependent) information to mobile clients. We believe providing highly personalized information to mobile clients from a variety of resources like e-mail servers, Web servers, and content providers will be an important service. Mobile network operators can play a major role in delivering this information to users by being strategically positioned between customers and content/service providers. Currently, many mobile network operators (MNO) and software companies are offering some personalized services. However the level of personalization is limited to choosing from available content links, icons and services. We believe that the mobile clients will benefit from a much higher level of personalization where it is possible to express complex queries involving a variety of data resources. For such a system to gain acceptance by the users, the process of defining personalized information (that is, user profiles) must be very easy for the user. The most important objective of such systems should be to provide scalability, that is, acceptable performance when the number of users increases dramatically. The article also elaborates on the nature of location dependent services.