E-Commerce Reviews Management System Based on Online Customer Reviews Mining
Bin Deng, Shao Peiji, Zhao Dan · 2010
E-commerce website accumulates a large number of customer reviews for merchandise and online shopping services. E-commerce enterprises and manufacturers could get customer opinion to improve service and merchandise through mining customer reviews. The paper presents a prototype system could be used to track and manage customer reviews, through mining topics and sentiment orientation from online customer reviews. The paper studied Chinese reviews mining processing steps and methods. Finally, this study applied text mining to costumer reviews. Through case study, the method can efficiently identify topics to enterprises.