Real-time personalized commercial services using Data Warehousing and RFID technology
Alberto Salguero, Francisco Araque, Ramón Alberto Carrasco · 2007
In this work we present a system architecture based on a data warehouse coupled with data mining functionalities which, by mean of the RFID technology, is capable of sending personalized offers to customers in the area of interest in real-time. The offer personalization process is performed by mean of a clustering technique based on a fuzzy extension of the SQL language.