Shallow semantic parsing of product offering titles (for better automatic hyperlink insertion)
Gabor Melli · 2014
With billions of database-generated pages on the Web where consumers can readily add priced product offerings to their virtual shopping cart, several opportunities will become possible once we can automatically recognize what exactly is being offered for sale on each page. We present a case study of a deployed data-driven system that first chunks individual titles into semantically classified sub-segments, and then uses this information to improve a hyperlink insertion service.