The myths of usability ROI
Daniel J. Rosenberg · interactions · 2004
As I have followed the ongoing discussion in our field about usability ROI, I have consistently had the feeling that this debate is taking place on a different planet than the one I am familiar with. From my perspective, as an executive overseeing the user experience (UE) group at the world's second largest software company, much of this debate is based on misconceptions. As I stated in a recent talk at Xerox PARC hosted by BayCHI [7], in my 20 plus years of experience, I have never been asked to produce an ROI analysis.