Comparing Recommendation Strategies in a Commercial Context
Markus Zanker, Markus Jessenitschnig, Dietmar Jannach, Sergiu Gordea · IEEE Intelligent Systems · 2007
From an industrial perspective, recommender systems constitute the base technology for providing interactivity and personalization in electronic business-to-consumer marketplaces. Robin Burke distinguishes between five different recommendation techniques: collaborative, content based, utility based, demographic, and knowledge based.