Research on the Model of Grid Marketing Organization
Yanxia Cheng, Li Na · 2010
The paper, referencing the idea of collaboration and share of Grid, aiming at the limitations of organization structure in traditional marketing model, put forward the concept of Grid Marketing and Grid Marketing Organization. Based on the analysis of the organization structure's trend in new marketing environment, combing with the guiding idea of Grid Marketing Organization's construction, this article designed the organization model which matched with the model of Grid Marketing, and discussed the dynamic mechanism and management issues when the Grid Marketing Organization was in the process of operation.