Overview of Web mining technology and its application in e-commerce
Mei Li, Cheng Feng · 2010
The main purpose of this paper is to study the process of Web mining techniques and its application in e-commerce applications. This paper using the methods that introducing the concept of Web mining, and describing the process of Web data mining in detail: source data collection, data pre-processing, pattern discovery and pattern analysis, using a detailed case of Web mining application in e-commerce: Web mining in the network marketing where web mining is used to determine the objectives of Network Marketing, establish marketing information system, establish personalized service system, etc. Finally it concludes the relationship between Web data mining and e-commerce and how to use Web mining technology in e-commerce.